Did deejays make it a hit?

"Save Your Heart For Me" was a huge hit for Gary Lewis and the Playboys, reaching #2 on Billboard's Hot 100 on August 21, 1965... forty nine years ago today.  Deejays told Gary Lewis they loved the song and played the heck out of it. Why?  Because it's less than two minutes long, and of course you can play a lot of music on your show when the songs are short.  "Save Your Heart For Me" is today's forgotten oldie.